in

Saji Mangalathu, a food industry pioneer who introduced traditional Kerala foods to Canada

Saji Magalathu with his wife
Saji Magalathu with his wife

Toronto: How many of you would dare to start a business while you are having a regular paid job? This will be a question that most people will answer ‘No’. Success in business is the result of hard work, perseverance and the ability to keep abreast of market trends. Saji Mangalathu from Scarborough, Canada is a man who has successfully taken up that challenge and implemented it in his own life.

In his opinion, as the owner of ‘Royal Kerala Foods’, there are no shortcuts to success. When Saji Mangalathu landed with his family in Canada about four decades ago, things were much different than they are today. Saji Mangalathu says that it is amazing to think about life in Canada in those days when there were not even mobile phones in use.

Saji was born in Muvattupuzha in Ernakulam district. Saji, an undergraduate student in 1981, set his foot on Canadian soil with his family in 1983, the year in which India won the cricket world cup. At that age, as a youngster, Canada seemed like a wonderland to him. Saji Mangalathu still remembers that in the early days he struggled to adapt to the new country with his language and way of life. He had a little difficulty in matters of education. His pre-degree passed in India was not recognized in Canada so he had to join for plus two again. During his studies, he went for part time jobs and worked hard to earn money. During 84-86, Saji attended Centennial College in Ontario to take a full-time course in food nutrition. After completing the studies, he got a job as a food nutrition consultant and thus he worked in various hospitals.

It was during those days, he decided to start a business when life was going pretty much normal. In the past, his father was in the textile business in Muvattupuzha and it inspired him. That is how ‘Royal Kerala Foods‘ was started in 1996. His experience as a Food Nutrition Consultant was also an asset to this business. Although he came to Canada at a young age, Saji was very fond of his native place and its traditional food. How can such a person forget his native place when he starts a business? Saji’s business vision was to make the traditional foods of Kerala available in Canada to all Malayalees who miss their home badly. Saji wandered a lot to find out the food habits of the Malayalees in Canada, to find them in the Kerala market, to export them profitably and to make them available in Canada with quality. Eventually his efforts got paid off.

Saji says that in the past, Malayalees used to pack pickles, avalose podi and banana chips when they came from the country. According to him, it was only after studying these diets that he came up with the idea of ​​making them available here. Royal Kerala Foods has captured the market with its focus on quality along with affordability. Saji believes that a business is successful when you think on the part of the customer, understands their needs and acts accordingly. Royal Kerala Foods has conquered the minds of the Canadian Malayalees with the unparalleled business acumen of Saji Mangalathu, a business strategist who has compiled and marketed all the favorite food items of a Keralite’s everyday life such as mixture, chukku coffee, pickles and kuzhalappam. Saji says his method is based on the basic principle of observation, experimentation and learning from mistakes.

Saji’s company, which started in Warden & Lawrence, was later relocated to Lawrence & Victoria Park. After staying there for 9 years, Royal Kerala Foods moved to its own building in Ellesmere & Bellamy in 2014. Saji Mangalathu, affectionately known as ‘Sajichettan’ by the Malayalees of Scarborough, is today an active participant in the activities of Malayalee associations and cultural communities. He is ready to help any Malayalee in any way he can in the midst of business related hustle and bustle. Maybe it’s the mountains of misery that he crossed to reach the present level persuading him not to forget the way he came.

For more Success Story-related articles, please visit our Success Story section.

What do you think?

5k Points
Upvote Downvote

Written by Swagatham Canada Team

As an online portal delivering accurate and reliable information, Swagatham Canada focuses on growing up as a community platform by helping and promoting expats seeking to make a decent livelihood in Canada. This is the perfect website to refer to if you are seeking information on Immigration, Real Estate, Events and Community as an expat. We are a team of dedicated researchers, qualified writers and journalists and accomplished professionals, striving to serve you with the best happenings in Canada.

With a strong community and social media presence, Swagatham Canada is gaining familiarity throughout the Indian Community in Canada. Open for service providers, brand owners, or someone who needs a particular service or commodity, Swagatham Canada caters to all their needs by showcasing everything they need in a single platform.

Business Whatsapp Group in Canada

Business network WhatsApp Group in Canada

Canada student visa

Get a Student Visa for Canada in 2022: What You Need to Know